clear care social
Role: In the digital marketing team, I led the social media strategy for Clear Care, a contact lens solution targeting individuals seeking a clean and refreshing lens experience. We aimed to communicate how Clear Care provides a fresh-lens feeling while emphasizing the importance of eye health and product education through engaging social media content.
Tools/Technologies Used: To execute the social media strategy effectively, we employed various social media management tools such as Hootsuite or Sprout Social to schedule and publish posts across platforms like Facebook, Instagram, and Twitter. Additionally, we utilized analytics tools to track performance metrics and gain insights into audience engagement and campaign effectiveness.
Outcomes/Metrics: The success of the Clear Care social media campaign was evaluated based on key metrics, including engagement rates, reach, impressions, click-through rates, and sentiment analysis. By promoting the fresh-lens feeling of Clear Care and advocating for eye health and product education, we aimed to increase brand awareness, foster customer loyalty, and drive product consideration among our target audience.
