Advocating for Clean, Comfortable Lenses
Role & Responsibilities
OMni-channel marketing
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Social media strategy and execution
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
lead art director on website redesign
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Social media promotional contest
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Online advertising
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Development of new look and feel for the brand
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Opti-free Contact Lens Solution
Opti-Free, the leading doctor-recommended lens solution, aimed not just to provide unmatched comfort and cleanliness for all-day lens wearers, but also to position itself as an advocate for eye health and lens comfort. As Senior Art Director at Arc Worldwide, I led the creative vision from social media strategy to comprehensive website redesigns, championing brand consistency, enhancing consumer trust, and emphasizing our commitment to being an advocate for consumers through engaging and educational visual storytelling. Opti-Free, the leading doctor-recommended lens solution, focuses on delivering unmatched comfort and cleanliness for all-day lens wearers. As Senior Art Director at Arc Worldwide, I led the creative vision, from social media strategy to comprehensive website redesigns, ensuring brand consistency and enhancing consumer trust through engaging and educational visual storytelling.
